Our vision is:Strive to become China's most influential tissue paper manufacturing company

Our mission is:Committed to Chinese enterprises to become stronger and bigger; lead Chinese enterprises to the world stage 

Our purpose is:Rejecting theory, focusing on actual combat, helping customers improve profits 

Our spirit is:Simple, focused, tough 

Our style is:Keep promises, no excuses; absolutely obey, never give up 

Our values is: Customer: Everything is based on the value of the customer 
Principle: System first, leadership second 
Standard: Keeping the peak at all times, everything is the first target 
Team: Up and down concentric, Qi Li broken gold 
Grateful: Be a grateful person and win respect with love 
Responsibility: Responsible for yourself, responsible for the company, responsible for the society